We are happy to announce that Van Pur Malt Drink was awarded a prestigious Superior Taste Award with 2 golden stars for remarkable taste granted by the International Taste & Quality Institute (iTQi). The official award ceremony took place in Brussels, Belgium on 5th of June 2014.
This international quality recognition is a major acknowledgment for us, as Van Pur Malt is a new product in our soft-drink portfolio. We introduced the brand in 2013 and firstly dedicated it for African and Middle East markets. The Superior Taste Award will surly help to promote Van Pur Malt on other international markets.
The Superior Taste Award is granted by the International Taste and Quality Institute, the leading independent organization of chefs and sommeliers dedicated to judging quality of food from all over the world. Products are blind tested by a panel of culinary experts focusing on appearance, smell, texture, and most importantly the intensity of gustatory pleasures. For more information, please visit www.itqi.com.