Łomżing – the campaign for Łomża Beer implemented on Polish market in 2013, was awarded the silver Effie for effective communication. The 15th edition of Effie Poland awards took place in Teatr Wielki – Polish National Opera on October 6th 2014 in Warsaw.
We would like to thank our partners for the engagement and the successful excecution: Touch Ideas – the strategic counseling agency, PZL – the creative agency and MediaCom the media agency.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts. Effie derives from the word effectiveness, which is the hallmark of Effie.
The award now honors all forms of effective marketing communications and the companies and individuals creating effective work on six continents and over forty countries. Effie Poland is run by the Marketing Communication Association SKM SAR.